New digital advisory tools helped to improve client relationships and the advisor experience.
Client advisors at a private bank were ready for an improved advisory experience. The bank set out to develop a new digital dashboard that would support the advisory process with notifications, alerts and a single view of each client.
The goal was to improve the quality of advisor-client relationships, reduce time spent on daily processes, and free client advisors to focus on high-value activities, including business development.
To address client advisor demand for an improved advisory experience, the bank set out to provide its client advisors with a new advisory solution that would offer a single view of their clients and a digital dashboard. Recognising client advisors have a strategic role in managing client relationships, the bank wanted to help them focus on higher-added-value activities by providing innovative tools to support the advisory process.
To support the creation of the new digital advisory platform, Seisma provided a skilled team with a broad range of skills, including strong design and business competencies to help the bank identify the most innovative digital ideas, and an agile development approach with strong collaboration between business and IT. The team maintained a prototyping design approach, working quickly to iterate design concepts and prototypes before translating the desired features into target architecture and providing a delivery roadmap.
Seisma’s approach helped to shorten the project timing considerably. Within months, the team was able to define requirements, design a concept and deliver key components, including:
- Live notifications and alerts.
- A single customer view page, including current products, pending applications and historical communications.
- A personal dashboard focused on agenda planning and priorities management.
Client advisors reported time savings of more than 30 percent that they can dedicate to high value business development activities. As well, the quality of their client relationship management has improved and the bank has enhanced data collection for future strategic planning.