Service Design Process And Tools
Vision
Values, philosophy and goals to provide direction and guide decision-making
Personas
Representative user based on research into motivations and behaviors
Location Plan
Determining what services are offered and where, when and by whom
Journey Map
Mapping service use overtime, identifying touchpoints in the user experience
Blueprint
Guidance on delivery of a service across different channels for staff and systems
Your Audience and Your Business
The fundamental challenge of any digital project is balancing the desires of your audience, the needs of your business, and the technical possibilities within the constraints of your project. Great UX design isn’t just about listening to your users; it’s about listening to the audience you serve and your business. We know that your site admins, sales teams, content editors, and other team members are all users too, and we work hard to create products that provide a great experience for everyone.
Bringing Ideas to Life Efficiently
We realise that you hire us for a great, working website or app and not the artifacts produced along the way. Everything from our initial research to the refinement of visual style is done with this in mind. On most projects, we complete initial research and already have wireframe prototypes within the first two to three weeks!
Collaborating with Stakeholders
One of the ways we find the right balance and focus in our process is by openly collaborating from day one, bringing together strategists, designers, engineers, product owners, content teams, and business leaders to engage in an iterative process. We identify problems and explore possibilities together. This collaborative approach allows the right mix of expertise to inform your project.