To celebrate International Women’s Day this year, we’re delighted to introduce some of the awesome and inspiring women we have working with us at Seisma Group. We hope you enjoy hearing about the work they do and their experiences as a woman working in tech.

In this post, we’d like to introduce you to our NSW Salesforce Practice Lead, Marianne Broeng.

Tell us a bit about your role at Seisma Group.

I am the NSW Salesforce Practice Lead and am based in Sydney. I work as Engagement Manager looking after some important client project implementations to ensure these are planned and managed for a successful implementation from the very start. I have the pleasure of collaborating with great teams within Seisma and our clients, and I also enjoy coaching and helping others at Seisma.

What do you love about your job?

I enjoy working with our knowledgeable team members and helping our clients with their digital transformation. I love sharing my experience and advising on how to transform a business based on the Salesforce platform, and how we together ensure the new solution and processes are truly embedded to achieve great business outcomes.

What first sparked your interest in the tech industry? How did you decide to go into working in your field?

When I was a teenager, I got my first computer and started programming for fun. I decided to enroll in a new uni degree with IT added on top of an economics degree. It was hard work with long days at uni as we had 20 percent extra work – but I loved it and could see a lot of potential.

What challenges have you faced as a woman working in a male-dominated industry and how did you deal with them?

There have been some challenges over the years, especially the first years where I met some resistance and had to work extra hard to be heard and achieve what I wanted. I am analytical and can be very determined so that has helped me, e.g. writing a short business case and taking that to the male executives.

I signed up and attended great training sessions early on to learn techniques to overcome some of the challenges. Looking back I was too quiet, now I am more vocal.

When I needed help, I engaged with a coach (the first time, I got the company to pay for it) or talked to great peers. I found out I was not the only one and having a network to go to is fantastic – and I’ve learned a lot from my challenges. I love to learn, so growing by learning from this over the years has been wonderful.

I’m also a positive believer who likes change, which helps.

How have things changed for women since you first joined the tech industry?

I have learned a lot from coaching and from a couple of wonderful male managers over the years.

I worked internationally for some years and have experienced how different we as women in tech are treated depending on the country you are in. Here in Australia (I’ve been here since 2005), I have seen a change over the years. There are gradually more organisations that appreciate people and leaders for their broader skills, including soft skills.

It’s now more acknowledged that for leadership in delivering projects and to be a people leader, you need personality skills like empathy and active listening – these are equally important as your experience.

What advice would you give women who are just starting their career in tech?

Believe in who you are and what you do. Once you have the first training and skills, networking is a great opportunity to find your next role.
Reach out to get a coach to help guide you when needed. It is fun and there is a lot of very interesting careers in tech.

Keep learning and enjoy what you do. Then take time to consider and decide what you want to do next – as our goals change in life.

What’s the best thing about being a woman working in tech?

I like working in teams with men and women as I believe in the combination of business skills and technical skills in a team. Working in an inclusive environment where we together leverage our skills, strengths and mindsets to achieve great things.


Want to read more? Meet more of the talented women at Seisma Group here